Welcome

Websites, calculators and bespoke systems that work for your business.

From first enquiry to live system, I design and build the websites, calculators and bespoke CRM tools your business runs on — practical, fast, and made to win you the work.

About Design Build →

Who I am

Thirty years in. Still building.

Lead Product Designer and UX leader — from print and brand to AI-native design. Three decades of judgment, applied to modern tools, across fintech, specialist lending and B2B SaaS.

Three decades in digital

From print and Flash to AI-native product design — I've designed through every major shift the web has been through, and kept shipping.

Fintech & regulated focus

The last decade in specialist lending, mortgages and B2B SaaS — high-stakes environments where design decisions carry real commercial weight and compliance consequences.

Strategy and execution

Equally at home leading the room at Head-of-Design level and deep in Figma shipping the detail myself — the best design leaders do both.

Trusted by leaders

Recommendations from COOs, CTOs and product directors across a dozen companies — clarity under pressure, and design that holds up long after launch.

Thirty years of design judgment, applied to modern tools. Get the full story. About me →

What I design

Complex products, made usable.

Product design for regulated, high-stakes environments — discovery through delivery. I work through ambiguity alongside engineers and stakeholders, then take Figma layouts to production without losing the detail.

User-Centred Approach

I design solutions by deeply understanding user needs, behaviours and pain points — then translate those insights into clear, purposeful product decisions.

AI-Native Interaction Design

I design conversational flows and AI-powered interfaces that feel intuitive, human and genuinely useful — bridging cutting-edge AI with real-world usability.

End-to-End Design

Complete product experiences from initial research and wireframes through to polished, high-fidelity prototypes — ready for engineering handoff and a clean production build.

Design Systems Expertise

I build and maintain scalable Figma design systems that keep teams moving fast, aligned and consistently on-brand across every product surface.

Discovery through delivery, Figma to production. See how I approach design. What I design →

What I build

Websites, calculators and bespoke systems.

Fast, practical websites, quote engines and CRM tools — built around how your business actually works, with AI woven in where it genuinely helps, not where it's trendy.

User-Centred Websites

Sites built around the people who'll use them — clear layouts, intuitive navigation, fast loading and content that speaks at the right moment.

Calculators & Tools

Interactive calculators and quote engines that give customers an instant answer — and hand you a warm, qualified lead at the same moment.

Bespoke Systems

CRM and CMS systems built around the way you actually work — track customers, manage content and automate the repetitive jobs from one place.

AI Integration

AI built into your site and systems where it genuinely helps — smart search, automated responses, lead routing and conversational tools that save time.

Websites, calculators and bespoke systems. See what I can build for you. What I build →