Welcome

Websites, Calculators, Quote and Decisioning Engines and bespoke CRM systems that work for your business.

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User-Centred Websites

Every site I build starts with the people who'll use it — your customers and your team. Clear layouts, intuitive navigation, fast loading and content that speaks to the right person at exactly the right moment. Good design isn't just how it looks. It's how it works.

Calculators & Tools

Interactive calculators and quote engines that give your customers an instant answer — and hand you a warm, qualified lead at the same moment. Automated emails, PDF quotes and CRM export are built in from the start, not bolted on as an afterthought.

Bespoke Systems

CRM and CMS systems built around the way you actually work — not how an off-the-shelf platform thinks you should. Track customers, manage content, automate the repetitive jobs and run your business from a single system designed for you.

AI Integration

AI built into your site and systems where it genuinely helps — not where it's trendy. Intelligent search, automated responses, smart lead routing and conversational tools that save your team time and keep your customers moving without picking up the phone.

What I build

Tools that do the work — and win you the enquiry.

Every tool I build is API-centric — so it connects cleanly with your CRM, back-office or any platform you're already using. Your customer gets an instant, useful answer; you get a warm, qualified lead fed straight into your workflow. No back-and-forth emails, no manual quoting, no rekeying data.

From residential mortgages to commercial lending — each calculator captures a live, qualified lead the moment a customer gets their answer. No forms to fill later, no drop-off. The enquiry arrives with the numbers already done, so your advisers can focus on converting, not calculating.

Mortgage Calculators

Give buyers an instant repayment figure based on rate, term and deposit. Turns browsers into serious enquiries.

  • Repayment and interest-only options
  • Rate, term and deposit inputs
  • Live result, no page reload
  • Lead captured on calculation
Motor Finance

Let customers build their deal in real time. Reduces drop-off and delivers pre-qualified leads to your team.

  • Monthly payment, deposit, balloon
  • Live deal builder
  • Pre-qualified lead on submission
  • Branded output ready to send
Buy to Let

Rental yield, stress test, maximum borrowing — give landlords the numbers they need to decide quickly.

  • Yield and stress test calculation
  • Maximum borrowing output
  • Portfolio and single property
  • Qualified landlord lead captured
Bridging

Monthly interest, total cost, net loan — clear bridging figures that move clients to application sooner.

  • Monthly interest and total cost
  • Net loan calculation
  • Open and closed bridge options
  • Enquiry with numbers attached
Second Charge

Show clients what they could release against existing equity. Opens the conversation without a phone call.

  • Equity release calculation
  • LTV and affordability check
  • Warm lead on submission
  • Works alongside first charge
Commercial

Tailored to commercial lending complexity — LTV, rate types, term structures — built around adviser workflows.

  • LTV and rate type inputs
  • Term structure calculation
  • Multi-product support
  • Qualified commercial enquiry

A quote engine does more than produce a number — it qualifies the lead, generates the document and triggers the follow-up, all without anyone lifting a finger. From the moment a customer submits, your pipeline is already moving.

Quote Engine

Customers configure and receive a branded quote in real time. By the time they submit, they're already sold.

  • Multi-step configuration flow
  • Live accurate pricing
  • Branded output delivered instantly
  • Qualified enquiry, no back-and-forth
Eligibility Check

Screen leads before they reach your team. Smart logic routes customers to the right product automatically.

  • Filters poor-fit leads automatically
  • Routes to the right product or adviser
  • Reduces wasted time for your team
  • Smart conditional logic built in
PDF Creation

Every completed quote generates a branded PDF. Ready to send, save or sign — no manual formatting needed.

  • Branded PDF on submission
  • Ready to send, save or sign
  • No manual formatting
  • Professional output every time
Email Automation

Follow-up emails trigger the instant a quote is generated. Confirmations and summaries sent automatically.

  • Instant confirmation to customer
  • Summary notification to your team
  • Personalised, on-brand messaging
  • No extra admin — fully automated
AI-Powered Logic

Dynamic outputs that adapt to what the user tells the engine. Context-aware results beyond static calculation.

  • Adapts to user inputs dynamically
  • Smart recommendations built in
  • Conditional flows and logic
  • Natural language inputs supported
Full API Integration

Quote data flows into your CRM, inbox and payment tools the moment a customer submits. No manual import.

  • Flows straight into your CRM
  • Connects to inbox and payment tools
  • No manual import or rekeying
  • Pipeline moves with the customer

Every tool I build is designed to slot into your existing setup — not replace it. Whether it's your website, your CRM or a third-party platform, the integration is handled from day one so data flows where it needs to, without anyone doing it manually.

Website Embed

Embedded directly into your existing site, matching your brand and layout. No iframes, no separate platforms.

  • Matches your brand exactly
  • No separate platform needed
  • Mobile responsive as standard
  • Feels native to your site
CRM Integration

Lead data lands in your CRM the moment a form is submitted. No copy-paste, no manual import, no delay.

  • Works with your existing CRM
  • Lead data on submission
  • No copy-paste or manual import
  • Team picks up immediately
API Centric

Built API-first so they connect cleanly with any back-office system, data source or third-party service.

  • Real-time rates and live data
  • External lookups pulled in
  • Connects to any platform
  • Always up to date
AI Integration

Intelligent flows that adapt to what the user tells the engine. Conversational, context-aware at scale.

  • Natural language inputs
  • Smart recommendations
  • Conversational flows
  • Human experience at scale
Email & Calendar

Automated confirmations, summaries and follow-ups sent instantly. Appointments booked without any manual step.

  • Instant email confirmations
  • Team summary notifications
  • Calendar booking on submission
  • No admin, fully automated
Payment Gateways

Take deposits or full payment at the point of quote. Connects to all major payment gateways out of the box.

  • Deposit or full payment
  • All major gateways supported
  • Payment taken on submission
  • Automated receipt sent

Every website I build is engineered around the people who use it — your customers and your team. Responsive on every device, fast to load and easy to manage, they're built to look great and work harder. Here's what that means in practice.

Bespoke Design

Designed from scratch to reflect your brand and speak to your audience. No templates, no off-the-shelf themes.

  • Custom design, not a template
  • Matches your brand exactly
  • Designed for your audience
  • Consistent across every page
Responsive & Mobile

Fully responsive on every device — desktop, tablet and mobile — with no extra cost and no compromise on quality.

  • Desktop, tablet and mobile
  • Tested on real devices
  • Touch-friendly interactions
  • No pinching or zooming required
SEO & Visibility

Built with search in mind from the start — structure, speed, metadata and local SEO all handled as part of the build.

  • On-page SEO included
  • Fast load times by default
  • Google Analytics set up
  • Local and national search ready
Content Management

Update your own content without touching code. A clean, straightforward CMS so your team can make changes in minutes.

  • Edit pages without code
  • Add images and content easily
  • Training included
  • No developer needed for updates
Performance & Speed

Optimised for fast loading from day one — images compressed, code clean, hosting configured for speed and reliability.

  • Optimised images and assets
  • Clean, lightweight code
  • SSL and security included
  • Reliable UK hosting set up
Ongoing Support

I don't disappear after launch. Support packages keep your site running, updated and performing long after go-live.

  • 12 months support included
  • Monthly maintenance available
  • Updates and fixes handled
  • One person to call, always

A bespoke CRM or CMS isn't just a database — it's a system built around exactly how your business operates. Track customers, manage content, automate the jobs that eat your day and make decisions from real data. Here's what one can do for you.

Customer Tracking

A full view of every customer, lead and relationship in one place — built around how your team actually works, not a generic model.

  • Full customer and lead records
  • Notes, history and contacts
  • Search and filter instantly
  • Built around your workflow
Pipeline Management

Track every deal from first enquiry to completion. See what's stalling, what's moving and what needs attention at a glance.

  • Visual pipeline stages
  • Status and progress tracking
  • Alerts for stalled deals
  • Configurable to your process
Content & CMS

Manage your website content from the same system. Pages, posts, products and media — all in one admin area your team can use.

  • Edit pages without code
  • Manage products or listings
  • Schedule and publish content
  • Media library built in
Reporting & Analytics

Real data about what's actually happening in your business — leads, conversions, revenue — in a dashboard built for your KPIs.

  • Custom dashboard and KPIs
  • Lead and conversion reports
  • Revenue and pipeline data
  • Exportable reports
User Accounts

Multiple team members, different roles and permissions. Everyone sees what they need and nothing they shouldn't.

  • Multiple user accounts
  • Role-based permissions
  • Activity logs and audit trail
  • Secure login for each user
Automation

Automate the repetitive jobs — emails, reminders, status updates and data entry — so your team focuses on the work that matters.

  • Automated email sequences
  • Status change triggers
  • Reminder and follow-up rules
  • Reduces manual data entry

Built for you

One build. One experience. No gaps in between.

1

Website

First impression

Customer lands, browses, trusts

2

Calculator

Instant answer

They get a number. You get a lead.

3

Lead captured

Qualified enquiry

Data lands in your system automatically

4

CRM

Pipeline tracked

Every lead visible, nothing lost

5

Automated

Follow-up sent

Email, PDF, next step — without lifting a finger

Design.

One design language across every touchpoint

Your website, your calculator and your CRM all share the same visual language — the same colours, typography and tone. Your customers never feel like they've left your brand, no matter where they are in the journey. When everything looks and feels like one thing, trust builds faster.

Journey.

Data flows automatically — no manual rekeying

When a customer completes a calculator, that lead lands directly in your CRM. No copy-paste, no spreadsheet handoff, no lost enquiries between tools. The data moves without anyone touching it — so your team picks up exactly where the customer left off, with everything they need already there.

Users.

Built around your customers, not a template

Everything is designed from the customer's point of view — how they search, what they need to know and what makes them convert. Not around how an off-the-shelf template thinks a website should work. The result is a smoother experience for them, and better results for you.

Ready to talk? Tell me what you're trying to build.

Working together

How we'll work together.

With nearly thirty years across every part of design, I build websites, calculators, quote and decisioning engines and bespoke CRM systems that genuinely work for your business — and I do it without baffling you with tech. Here's exactly what that looks like in practice.

1

01 / Discovery & direction

We agree what you actually need

Website, tool, system, or all three — I ask the right questions. For bespoke work this means a proper discovery conversation to understand how you actually operate. We agree scope, a realistic timeline and payment schedule before a line of code is written.

2

02 / Build & review

Live progress, start to finish

Once designs are agreed, I start building and share a live link from day one. You can review progress, leave notes and sign off deliverables as we go — no waiting until the end to see what you're getting, and no surprises on delivery.

3

03 / Test & iterate

Right for your customers

As the build progresses we test on real devices, review with fresh eyes and refine as needed. Making sure it works properly for your customers and your team is as important as how it looks — both have to be right before anything goes live.

4

04 / Launch & analyse

We go live and keep watching

We publish, migrate to your hosting (or I set one up if you need it), and once you're live I don't just walk away. I track performance against the goals we agreed at the start, so we know exactly what's working and what to adjust.

Pricing

Plans & Packages

Full transparency is key to any successful project. Websites come as fixed packages so you know exactly where you stand. Calculators and bespoke systems vary too much for a flat price, so those start "from" — and I'll give you a firm quote after a quick chat.

Websites — fixed packages

Silver

£2,999.00

A great-looking, fully responsive website to launch your digital presence.

  • Fully responsive website
  • Bespoke design
  • 4–6 pages
  • Content Management System
  • Google Analytics
  • SSL certificate
  • 12 months support

Gold

£3,999.00

Everything in Silver, plus branding, SEO, and more pages.

  • Silver package, plus…
  • Full Search Engine Optimisation
  • Branding
  • 7+ pages
  • Branded dashboard
  • Full training
  • 12 months support

Platinum

£4,999.00

Everything in Gold, plus a full eCommerce store ready to take payments.

  • Gold package, plus…
  • WooCommerce platform
  • Payment gateway integration
  • Shipping gateway integration
  • Enhanced SSL certificate
  • Full training
  • 12 months support

Calculators & Tools — from / per tool

Calculator

From £2,000

A bespoke calculator built and branded for your business — capturing leads the moment a customer gets their answer.

  • Single embedded calculator
  • Matched to your branding
  • Lead capture on every submission
  • Automated email to you and the user
  • Mobile friendly as standard
  • AI-assisted inputs & suggestions
  • API integration with your tools
  • Analytics & conversion tracking

AI Integration

From £3,000

AI built into your existing site or tool — intelligent inputs, automated responses and smart lead routing that saves your team time without replacing them.

  • AI layer on your existing site or tool
  • Smart form inputs & suggestions
  • Conversational lead capture
  • Automated response & routing
  • Trained on your content & products
  • CRM or inbox integration
  • Natural language query handling
  • Analytics & performance reporting

Quote Engine

From £4,000

A multi-step quote engine with conditional logic, live pricing, automated emails, PDF output and CRM/CSV export.

  • Multi-step quote builder
  • Conditional logic & live pricing
  • Lead capture & auto confirmation
  • Automated email & PDF output
  • CRM & CSV export
  • AI-powered logic & dynamic outputs
  • Full API integration
  • Branded & mobile friendly

Website + system — start from scratch

Starter

£5,000

A web presence and simple system to manage enquiries — the right starting point for small businesses that want to look professional and stay organised.

  • 5-page bespoke website
  • Content Management System
  • Lead capture & contact forms
  • Basic enquiry / customer tracking
  • Simple admin dashboard
  • Google Analytics & SSL
  • Training session
  • 12 months support

Professional

£10,000

A full website plus a working CRM and one bespoke module built around the way you operate. The step up for growing businesses that need more than just a website to run effectively.

  • Everything in Starter, plus…
  • 10+ page website with SEO
  • Full CRM — pipeline & records
  • Bespoke functionality, built for you
  • Automated email notifications
  • Multiple user accounts
  • Reporting & data exports
  • Full training & documentation

Enterprise

£20,000

A fully bespoke system built around your exact workflow — for businesses ready to replace every off-the-shelf tool and run everything from one platform.

  • Everything in Professional, plus…
  • Unlimited pages
  • Full bespoke CRM + CMS
  • Payment gateway integration
  • Advanced reporting & analytics
  • API integrations with your tools
  • User roles & permissions
  • Dedicated onboarding
Case studies available on request. All work covered by NDA — get in touch to find out more.

Questions

Some important questions.

You quite rightly have questions — these are big decisions for your business. If yours isn't answered here, please just reach out.

Around 4–6 weeks from start to finish, provided I have everything I need from you.

A standalone calculator is usually 1–3 weeks. Bespoke systems vary with complexity — I'll give you a realistic timeline at the end of our discovery session, before any work starts.

Yes — fully responsive on every device, at no extra cost. The same goes for the calculators and systems I build.

Yes. I build on WordPress, so you can edit content yourself without touching code. Bespoke systems come with a clear admin area and training so you're never reliant on me for day-to-day changes.

You do — completely. The system, the content and the data are yours. I build it for your business, not to lock you in.

Usually, yes — email, payments, calendars, spreadsheets and many other services can be integrated. Tell me what you use and I'll confirm what's possible.

A calculator gives your customer an instant answer — a repayment figure, a price, an estimate. A quote engine does that and then keeps working: it generates a branded PDF, triggers a follow-up email to the customer and your team, exports the lead to your CRM and can apply AI logic to personalise the output. Both capture the lead — the quote engine automates everything that happens next.

Yes. I'll source and licence images so you don't need a photographer, and I'm happy to write your copy too if you'd like.

I'll usually host it, buy your domain, set up emails and SSL — you don't need to lift a finger. I cover hosting and the domain for the first year, then invoice once a year (around £180) for renewal.

I offer maintenance and support packages from 1 to 10 hours a month — we'll find one that fits.

Yes — full SEO is included in the Gold and Platinum website packages, and in all three CRM / system bundles. The Silver package includes the technical foundations (clean code, fast loading, correct structure) so you're not starting from zero. SEO is an ongoing commitment, but I'll always set you up on the right foot from day one.

Yes. Websites can be split into two — a 30% deposit once we've agreed terms, then 70% on completion. Larger system builds are staged across agreed milestones.

Yes — AI can be built directly into calculators, quote engines, CRM systems and websites. Smart recommendations, natural language inputs, automated decision logic and intelligent lead routing are all possible. I build AI where it genuinely adds value, not just for show.

Yes — all three CRM / system packages (Starter, Professional and Enterprise) include a bespoke website as part of the build. The website, the system and any calculators or tools are designed together from the start, so everything shares the same design language and data model. You don't need to buy a website separately.

Feedback received

Twelve years. Twelve voices.

Recommendations gathered over the years from the people on the other side of the work — chief officers, product directors, design leads and engineers. Different companies, different briefs, but the themes recur: clarity under pressure, design that holds up after launch, and someone equally at home in a stakeholder room or deep in the detail. Their words, not mine.