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What I do
- Product designDiscovery through delivery in regulated, high-stakes environments.
- Digital buildsWebsites, calculators, quote engines and bespoke CRM/CMS systems.
- AI integrationAI woven into products where it genuinely helps — not where it’s trendy.
Available for contract — taking on new projects
Who I am

Thirty years in. Still building.

Lead Product Designer and UX leader. From print and brand, through web development, UX and interaction, to product leadership — and now AI-native design. Three decades of judgment, applied to modern tools.
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What I design

Complex products, made usable.
- Quote Engines
- CRM & pipeline tools
- Design systems
- AI-native products
- SaaS dashboards
- Compliance platforms
- Conversational UX
- Data visualisation
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What I build

Websites, calculators and bespoke systems.
- User-centred websites
- Mortgage calculators
- Quote engines
- Eligibility checks
- Bespoke CRM systems
- AI integration
- Branded PDF output
- Lead-capture tools
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Who I am
What I design
What I build
Case studies
How I work
Tools

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Is your AI initiative worth building?

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Value Matrix ROI Scorer

Does your AI actually work and can you prove it?

Generate a structured evaluation framework for your UK FS AI initiative in sixty seconds — test cases, metrics, edge cases and a residual risk statement.
Eval Framework Builder

Will your AI business case survive scrutiny?

Rate your evidence across five dimensions to see where stakeholders push back, then get inline coaching and a prioritised plan to close the gaps.
AI Business Case Gap Map
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Eval Framework Builder

Does your AI actually work and can you prove it?

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