Product design for fintech, specialist lending and B2B SaaS, discovery through delivery. I work through ambiguity alongside engineers and stakeholders, then take Figma layouts to production without losing the detail.
What I design
Production-ready digital products designed and shipped end-to-end — from AI-native tools and design systems through to calculators, CRMs and compliance workflows.
Complex financial calculators and AI-powered quote tools that turn broker enquiries into structured outputs in seconds. Built for specialist lending, mortgage and fintech environments where accuracy and speed both matter.
Broker and sales CRMs that connect quoting, pipeline tracking and case management in one workspace. Designed for teams running their business across too many disconnected tools and losing data at every handoff.
Token-driven component libraries built from zero and adopted across platforms. One source of truth flowing from Figma through MCP to production code — with governance and documentation that lets teams extend them independently.
Conversational interfaces, agent-based workflows and human-in-the-loop tools built for regulated environments. Designed where the AI is a first-class part of the experience — not a feature bolted on after the fact.
Internal and customer-facing dashboards across complex data domains — built with accessible visualisation systems that non-specialist teams can extend. Five domains shipped from one analytics design system at CWT.
Guided digital workflows that replace paper-based processes in regulated environments. Built for mortgage income verification, educational compliance and healthcare — where mandatory validation and audit trails are non-negotiable.
FAQs
You might have questions about working with me. If what you need isn't answered here, please reach out directly.
I work on product design, design systems, AI-native experiences and cross-functional delivery — usually embedded with product and engineering teams in fintech, SaaS or regulated environments. I take on leadership roles (Head of Product, UX Lead), senior IC positions, and delivery consulting where design maturity or velocity needs improvement. I don't do branding, marketing sites, or one-off logo work.
I embed as part of the team — either leading design direction or working hands-on as a senior IC. I work contract-based (day rate or fixed scope), on retainer for ongoing support, or fractionally for smaller teams that need consistent design leadership without a full-time hire. I'm comfortable in Agile, SAFe, or custom delivery models.
I work hybrid. I'm based in Cardiff with regular availability in London, and I'm set up for effective remote collaboration across distributed teams. I'm flexible for on-site days, sprint planning, workshops or stakeholder sessions when face-to-face adds value. Most of my work happens remotely with intentional in-person touchpoints.
I follow Double Diamond — Discover, Define, Develop, Deliver. What changes project-to-project is phase weighting and tooling. I use Figma for design, Claude and MCP for AI-assisted delivery, and work directly with engineers to ship production-ready components. Discovery and research stay human-paced; design-to-code is where AI compounds velocity.
Yes. I have strong front-end fluency (HTML, CSS, JavaScript, React) and use AI-assisted workflows to go from Figma to production code. I'm not replacing engineers — I'm accelerating handoff quality and reducing translation loss. I can prototype, build design systems, or ship MVPs when speed matters.
Extensively. I design AI-native products (conversational UX, human-in-the-loop workflows, LLM-assisted experiences) and use AI in my delivery process (Claude, MCP, automated testing). I'm particularly experienced in regulated environments where AI needs guardrails, transparency and human oversight.
Fintech, lending, SaaS, healthcare and regulated platforms. I understand compliance constraints, complex workflows and high-stakes user journeys. I've designed mortgage platforms, trading tools, CRM systems, analytics dashboards and AI-enabled lending products. If your domain is complex and regulated, I've likely worked in something similar.
It depends on scope. Short-term contracts run 4–12 weeks (design system setup, product redesign, discovery sprint). Longer engagements are 3–6 months (Head of Product, embedded design lead). Retainers are ongoing. I'm flexible and scope work to match your delivery cadence and budget.
Day rates vary based on scope, duration and engagement type. I'm transparent about pricing and structure proposals around outcomes, not hours. For fixed-scope work, I provide a clear estimate upfront. For ongoing work, we agree on a retainer or day rate. Get in touch and I'll send a proposal.
Both. I build scalable design systems (components, tokens, documentation, governance) aligned to your tech stack — whether that's React, Angular, Salesforce LWC, or custom. I also lead end-to-end product design from research through delivery. Often both happen together: designing the product while establishing the system to scale it.
Yes. I've led UX transformation in fintech and SaaS orgs — introducing research practices, design ops, better tooling and cross-functional workflows. I mentor designers, upskill teams on Figma, Storybook and delivery processes, and help product and engineering teams raise design quality without slowing down.
Let's talk. I start most engagements with a discovery conversation — understanding your product, team structure, delivery challenges and goals. From there, I'll recommend the right scope: whether that's hands-on IC work, design leadership, systems thinking, or process improvement. No obligation, just clarity.
