What I do
Who I am
Thirty years in. Still building.
Lead Product Designer and UX leader. From print and brand, through web development, UX and interaction, to product leadership — and now AI-native design. Three decades of judgment, applied to modern tools.
What I design
Complex products, made usable.
What I build
Websites, calculators and bespoke systems.
Get an instant estimate for your build
Answer a few questions about what you need. See a live cost estimate. Request a fixed-price quote in under two minutes.
Is your AI initiative worth building?
Score your initiative on strategic value and build cost, then get a clear verdict and a personalised analysis sent to your inbox.
Does your AI actually work and can you prove it?
Generate a structured evaluation framework for your UK FS AI initiative in sixty seconds — test cases, metrics, edge cases and a residual risk statement.
Will your AI business case survive scrutiny?
Rate your evidence across five dimensions to see where stakeholders push back, then get inline coaching and a prioritised plan to close the gaps.
Pick the closest fit and I'll ask the right questions.
A website, calculator, quote engine or bespoke CRM/CMS for your business.
Contract or permanent product design — embedded with your team.
Tell me what you're building and I'll come back to you — usually within a day.